The Internet has propelled the world into a digital frontier and truly embedded itself in the 21st century way of life. We see its presence everywhere we go and at most times, at our very fingertips. For the working environment, websites have pushed business into the spotlight by making them known across the globe. Even though “word of mouth” is still one of the best ways to gain new customers, owning a web site can take your business to that next level.
Here are 6 reasons why adding a web site to your professional portfolio can do wonders for your business.
1. No Need to Sleep
No matter how hard your employees’ work, no matter how much motivation you instil, everyone has to sleep. Offering your staff overtime, or working extra hours yourself, for free, can only go on for so long. A website, however, will trundle on through the early hours, advertising your business and taking orders without even breaking a sweat. No employee can work for 24 hours, 7 days a week, but a web site can.
2. Keeping Down the Overheads
Shopping centres and high street stores are long from disappearing, but why add the stress and overhead costs of running a physical shop? A website can show off all of your stock or services from one place, without worrying about paying the electricity or water bills. Having an online presence also increases your chances of customer frequenting your service due to the accessibility of the Internet. Why travel back and forth to your favourite shop when it is just the click of a button away instead.
3. The Social Side
As mentioned before, we live in a digital world, where the Internet is ever-present. Social media is one such arena that lives within the majority of all lives. Knowing this provides a massive opportunity to leverage social media to your marketing means. Having a website can allow for the integration of all the leading social media sites, like Facebook and Twitter, into one central source. From your page, you can post blogs, news updates or advertise your new products, whilst also influencing the masses through your 3rd party websites at the same time. Digital marketing like this works hand in hand with your website and is often free to setup.
"No employee can work for 24 hours, 7 days a week, but a web site can."
How many of us will Google a company before using their services? Having the opportunity to view a business and their services before filling in the contact form or picking up the phone, often settles the customers’ anticipation and anxiety about using said companies services. Having a website instantly adds respectability to your business, and customers will see it as a tangible and legitimate presence.
5. Scalability and Elasticity
One of the biggest reasons to own a website is the ability to grow and develop, but also reduce the size of your business at any time. If you decide to open a new sector of your business, it simply needs a new page creating and content adding. On the flip side, if you decide to remove a service and decrease the size of your business, you can do it at any time. Applying the same concept to a physical building could work out to be quite an expensive decision if it all goes wrong.
6. Beat the Competition
The reality of the business world is that you’re probably not the only one doing what you do. The other guy, smiling at you across the road is your competition, and there’s a high chance he or she already has a website. They are already out there in the World Wide Web, speaking to customers who could have been yours, if only you had built that site first. It’s not too late, however. People like choice and adding another page to the list of options is no bad thing. It certainly can’t hurt and there’s very always room for another. The Internet is a big old place after all, and if you do it right, the other guy might not be smiling for long.